Alignment:
Have you ever heard from sales that they aren’t getting enough of the right leads from marketing? Or heard from marketing that sales aren’t able to follow through and close good leads? Or, how about from product management that sales and marketing don’t understand what the product does and how to position it?
When there is a lack of alignment between sales, product marketing, marketing, demand generation, product management and other departments on what your core messaging is, bad stuff happens:
- Sales get poor leads,
- sales cycles are extended,
- and valuable leads get dropped.
A strategic messaging workshop brings together key parts of an organization so that together they can clearly define who the customer is, what is the problem facing the customer, why the current solution doesn’t work and what the value proposition of your solution is.